Crumbl Cookies has expanded rapidly across the Triangle, and Focus Design Builders is proud to have supported that growth through multiple upfit projects, including their Garner and Hillsborough Street locations. Each space required precise execution to meet Crumbl’s national brand standards while adapting to the unique conditions of each site.
Delivering Consistency Across Multiple Builds
Working with a fast-growing franchise means one thing: consistency matters. Crumbl stores follow a highly specific layout and equipment plan to ensure every location operates smoothly—from the moment dough is mixed to the moment warm cookies hit the pink box.
Our team became deeply familiar with Crumbl’s build requirements, allowing us to streamline the process from one location to the next. This meant faster coordination, cleaner execution, and fewer surprises for the franchise owners.
Adapting to the Needs of Each Location
While Crumbl stores share a visual identity, no two upfits are identical. Garner and Hillsborough Street each came with their own logistical hurdles—existing conditions, utility demands, and tight timelines.
Our crew handled all interior fit-out work, including mechanical, electrical, plumbing, and finishes. We also coordinated with franchise vendors and inspectors to make sure every fixture, appliance, and system aligned with Crumbl’s operational flow and safety requirements.
The result? Two polished, high-functioning cookie shops delivered on schedule, ready to serve steady lines of customers from day one.
Building for Brand Experience
Crumbl’s stores are simple by design: clean, bright, and laser-focused on the product. Details like the open kitchen concept and signature finishes have to be executed perfectly to maintain that experience. Our team ensured every location matched the crisp, modern aesthetic the brand is known for—down to the refinements that customers rarely notice but always feel.
Final Thoughts
Helping a franchise scale across multiple locations requires accuracy, communication, and a steady hand. Whether we’re working on a first store or a fifth, we bring the same level of care to each project.